The healthcare provider was looking to build brand awareness as the leading non-narcotic healthcare provider among its target audience. They were not seeing success with their current digital marketing strategy so they partnered with Brix 2 Media to refine and precisely target their audience and increase the click-through-rate (CTR) generated from other agencies.

Brand awareness was the primary concern for Headache Migraine and Concussion Centre. Positioning themselves as a leading non-narcotic healthcare provider among their target audience was a big part of their marketing strategy. The digital marketing effort at this time was failing to generate the results that they desired. This was mostly due to a lack of sophisticated campaign planning. When it comes to building brand awareness, understanding the target audience is key. Partnering with Brix 2 Media was an attempt to move in the right direction and precisely target their audience and increase the click-through-rate generated from other agencies.

The Brix 2 Media team developed a comprehensive strategy of search, retargeting at the keyword level contextual to target individuals who shown intent to find a healthcare clinic within our targeted area. After the campaign launch, the team continued to optimize, refine and improve campaign performance by adding keywords, removing non-performing terms, blacklisting domains.

The first order of business was to research more about the customers and find how they were searching for services similar to the ones offered by Headache Migraine and Concussion Centre. Through this audit, we were able to determine a comprehensive list of keywords being used by potential customers who showed intent to find a healthcare clinic within our targeted area. The campaign launch proceeded as planned and the team continued to optimize, refine, and improve campaign performance by adding new keywords, removing low performing keywords and blacklisting domains.