The Brix 2 Media team launched a highly targeted campaign using AdWords Search and Search Retargeting at the campaign level, mobile geo-targeting and contextual targeting – all targeting various areas across Ontario, Quebec and Vancouver. After the campaign launch, the Brix 2 Media team was able to quickly optimize the account by removing keywords and domains to accurately target individuals and ad placement that generated the best results; therefore, saving money and improving performance.

The solution consisted of launching a highly targeted PPC campaign using Google Ads doubled up with search retargeting, mobile geo-targeting, and contextual targeting at a campaign level. The campaigns were designed to obtain clicks from searchers in various areas across Ontario, Quebec, and Vancouver. At Brix 2 Media, we never sit still even after a campaign is launched. The team quickly moved onto optimizing the campaigns by removing ineffective keywords and domains. The campaign to date is continuously monitored to accurately target relevant individuals and ad placement that generate the best results. We strive to save money and improve performance for all our customers.

The Brix 2 Media team developed a comprehensive strategy of search, retargeting at the keyword level contextual to target individuals who shown intent to find a healthcare clinic within our targeted area. After the campaign launch, the team continued to optimize, refine and improve campaign performance by adding keywords, removing non-performing terms, blacklisting domains.

The first order of business was to research more about the customers and find how they were searching for services similar to the ones offered by Headache Migraine and Concussion Centre. Through this audit, we were able to determine a comprehensive list of keywords being used by potential customers who showed intent to find a healthcare clinic within our targeted area. The campaign launch proceeded as planned and the team continued to optimize, refine, and improve campaign performance by adding new keywords, removing low performing keywords and blacklisting domains.